KIM MCCONNIE - SENIOR DIRECTOR, SPORTS MARKETING - PEPSICO
KIM MCCONNIE
What does great business partnership look like? Do you think about your stakeholders and what keeps them up at night?
Thursday 8th June 2017 – 12:30pm (AEST)
Kim McConnie has been leading the strategy and development of the sports marketing plans for PepsiCo Beverages, North America. She has developed strategies for some the biggest beverage brands in the world including Pepsi, Mountain Dew and Aquafina, taking her around the world at the same time.
In this webinar, Kim McConnie will be talking about finance business partnership from the perspective of a non-finance business leader, exploring how finance plays a critical role in the commercial viability of marketing initiatives and what “great” partnership looks like in her eyes.
We will cover:
- What a non-finance executive feels great "partnership" looks like with finance
- How to develop a partnering relationship and create value for leadership
- The importance of the finance function in the Marketing space