ROB ARTHUR IN VIRTUAL FINANCE WORLD SUMMIT 2020

Thursday 2nd April 2020

The CFO and Finance function is extremely well-placed to play a leading role in developing strategy and is increasingly being challenged to place more attention to growth and strategy, however according to recent research there is still a perception gap to be closed.

Four in ten CFOs say that in the past year, they have created the most value through strategic leadership and performance management. However, by contract, non-finance leaders believe their CFOs have created the most value by spending time on traditional finance activities (for example, accounting and controlling) and on cost and productivity management.

With this in mind, we’ve included Rob Arthur from McGrathNicol Advisory in this year’s Summit; a seasoned leader in strategy and execution encouraging business to think differently, focus on business improvement and build execution plans that deliver sustainable results. He will explore how finance leader’s are able to leverage their strengths to develop strategy through a structured and disciplined approach, which is fully implementable and costed.

This included:
• Defining ‘strategy' and common traps for finance leaders
• Critical considerations in the strategy development process
• From concept to execution – approach for a implementable and costed strategy